ATLANTA & DUNSTABLE, England-- ( BUSINESS WIRE )--The Coca-Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction
In August 2018, Coca-Cola decided to get a USD 5 billion shot of caffeine, and acquired the British coffeehouse Costa. The acquisition was finalized in January 2019, and now the U.S. beverage giant has access to almost 4,000 Costa stores in 32 countries. Coffee is the second most-traded global commodity after oil, and the United States is the
The acquisition of Costa helps Coca-Cola spring into the global coffee category: which is growing at around 6% a year and is valued at around $0.5 trillion. In turn, this helps Coca-Cola on its mission to move beyond soda and into wider beverage categories.

The beverage giant bought Costa Coffee last year for $4.9 billion and added Briggo to the Costa Coffee lineup sometime after that. As part of the Briggo acquisition, that company’s team joined

It has been expanding its non-soda portfolio through innovation and several acquisitions, including Britain’s COSTA coffee.Coca-Cola believes that the worst might have been over in the second
ATLANTA and DUNSTABLE, BEDFORDSHIRE, ENGLAND, Jan. 3, 2019 – The Coca-Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.
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The rolling up of coffee chains by bigger beverage brands including Nestle SA culminated in a big bet on Costa Coffee by Coca Cola. At $5.1 billion, it was the largest acquisition of the year. But there were also some notable absentees this year. Restaurant Brands International, owner of Burger King, Tim Horton’s, and Popeye’s, went silent.

3 Coca-Cola Case reflected the company's desired result for the past decade with an overall sales drop. With the rise in coffee consumption in global market, The Coca-Cola company acquires a coffee giant The Costa coffee a British coffee company to gain a strong coffee platform for Coca-Cola as the soda market is shrinking due to change in consumer beverage preference, states soda taxes and

Coca-Cola/Costa Coffee Case Analysis (25% of the grade) The Case for this assignment is Case: Coca-Cola Brews a Hot Acquisition: Costa Coffee. Find the case in Content>Course Resources>eReadings. Cite this case as: Maamoun, A., (2020). Coca-Cola brews a hot acquisition: Costa coffee. In SAGE Business Cases. 2020. 10.4135/9781529724554. Case 3BlJH.
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